The marketing techniques and tactics are changing so rapidly that if you are not keeping yourself up to date, your competitors will leave you behind in the blink of any eye. This same statement is also true for mobile marketing because the trends in it are also changing rapidly.
Sometimes the latest technologies are taking over the old techniques, and other times, the old methods are resurfacing and helping brands to gain that competitive advantage. In fact, after the introduction of 5G, mobile marketing practices are going to change forever after this year. So if you are curious to see how it plays out, let’s have a look at a few of the marketing trends that are going to stay hot throughout the year.
Text Message Marketing
Mobile SMS has been around for a long time now, and where we barely use them for chatting anymore, they are still a very effective tool when it comes to marketing. With the help of a Mass text app, you can send direct messages to thousands of leads without spending too much money or effort. While social media is a great way of reaching out to your audience, it doesn’t provide you the personal touch that you can achieve through text messages. Also, at this age, you cannot rely on a single mode of marketing. Running your ads on mobile apps is great, but you should not miss out on mass texting either.
M-Commerce
If you take a look at statistical data of any e-commerce store, you will see that they have the same or even more number of people purchasing from mobile phones compared to laptops. We are slowly transitioning from e-commerce to m-commerce because more and more people have started to shop from their phone directly. A lot of stores have already built shopping apps for android and IOS, and it’s a trend that is spreading rapidly. If you run an e-commerce store and have not developed an app for it yet, then it’s the right time to do it so.
Social Media Content is changing
There was a time when social media was dominated by a few sites like Facebook, but that is not the case anymore. With mobile apps, young people started accepting different kinds of social media apps. Instagram, Snapchat, Tiktok are all mobile-based platforms, and their popularity pushed giants like Facebook also to become more mobile optimized. Similarly, the content on social media is also changing, and all the videos, pics, and other media you come across on your social platforms are all mobile-first formats.
Also new trend is guest blogging. The basic definition of guest blogging is pretty straightforward – it means posting on another person’s blog as a guest. You contribute content to someone’s blog and in return you get an external backlink to your own blog and wider exposure
In-Game Mobile Marketing
Mobile gaming has changed dramatically in the last two years, as more than 50% of the revenue generated by video games is coming from smartphones now. With improved devices and better game qualities, it is not just the hardcore gamers that are shifting towards mobile, but every day average users are also playing a lot more games. This opens a whole other opportunity for a lot of brands and allows them to use the rise of mobile gaming to their advantage.