There’s no question that the holiday season is one of the biggest “sales seasons” of the year. In fact, there are many retailers that earn approximately 40 percent of their annual sales during this period of few months.
Do you know what this means? If this statistic represents your business, then this period of few months can determine your business’s success or failure. With online shopping becoming more and more popular, it’s more important than ever that you ensure your brick and mortar location encourages more traffic during this season of the year.
One of the best and most effective ways for you to attract more customers is to invest in holiday decorations. Even if you don’t have time to decorate yourself, a commercial decorating service can handle it for you. Either way, the benefits of holiday décor can be vast, with some of the most appealing being found here.
1. Attract More Customers
Believe it or not, shoppers are actually attracted to cheerful, bright holiday décor. When you set a festive atmosphere for your business, you are essentially rolling out the red carpet and extending a warm invitation to your guests and shoppers.
Shoppers are much more likely to spend more time in your store or business when it is decorated. The longer customers stick around, the more likely they are to make a purchase. Also, beautiful decorations will help ensure your customers remember your business over your competition that isn’t putting forth any effort to celebrate the holiday season.
2. Extend Your Business’s Marketing Reach
There’s no question that today is the age of social media. Every retail business is one selfie or check-in away from going viral. Holiday displays are the perfect way to continue advertising your business throughout the season. What’s even better is that your customers are going to be doing most of the work just by sharing their experience at your location.
When you celebrate the holidays with festive décor, you will be creating countless photo-ops for your customers. Capitalize on this further by creating a fan page or even hosting an online photo contest.
3. Create an Event
It’s great to set up a holiday display, but don’t stop there. You should make it an event. Create a family-friendly, fun atmosphere for families, schools, clubs and other organizations to stop by. Consider holding a tree lighting ceremony or have children sing carols during business hours.
Those are just a few of the ways you can use your holiday décor to create an event for your business. This will definitely help your business stand out from the crowd.
4. Make Your Business a Holiday Destination
If you have a business such as an event center, casino or restaurant, it likely serves as a popular meeting place during the holidays. Having decorations in place can make your business even more inviting and may even make you the go-to location for all sorts of holiday festivities.
Also, when you have a beautiful holiday display, it can help create buzz among the local news media who will then encourage their watchers, listeners, and followers to visit you before the season passes.
5. Spread Holiday Cheer
Investing in commercial holiday decorations is the perfect way to bring holiday cheer to your business and to keep your guests and employees feeling happy during the often stressful season. Creating a fun and festive environment is a great way to boost morale and even increase productivity.
If you haven’t been decorating for the season, now is the time to consider making this investment. As you can see, it will be well worth it.