Just starting our your new fashion brand? Professional photography is something you’ve certainly thought about right? – you’ve probably already organised a couple of shoots already in your marketing efforts, but it either costed you and arm and leg in fees, or your attempt hasn’t turn out the way it should of…
Don’t worry though! In this blog, we are going to provide you with some essential tips and tricks that you can try out today to take your brand to the next level. If you want apparel images that are both stunning and perfect for selling your in store items, consider the following tips!
Choose The PERFECT LOCATION & LIGHTING For Your Shoot
Before you even consider what camera settings to use, you need to consider what locations are at your disposal & the sort of scenery that resonates with your brand. Renting a professional studio & photography hire can be expensive and not what you need or expect, which is why we recommend you to pick an outdoor location, or use the indoor photographic resources you have to save costs!
You might be wondering, what makes the perfect location & lighting for your fashion shoot? Well, that’s entirely up to your imagination however you do need to consider what is going to be an appropriate vibe and display the right vision for your brand.
In terms of lighting you should ask the following questions:
- Do you require an external flash device?
- Is there enough natural lighting to be able to manipulate in post production?
- Are you looking for a scenic location, or more of a minimalist location?
- How does the location resonate with what you are trying to display?
Deciding On Your White Balance & Camera Settings
What is white balance you might ask? We are referring to the colour cast or tint of the image, typically colour cast unwanted however sometimes used in the creative process of images.
Warmer colours are usually referred to as orange or red & cooler colours more of a purple/blue. The color of an image can be manipulated by the light source being used and the camera’s white balance setting, which controls how the camera interprets the colors that it record which would be orange or blue.
It is common for photographers to set the white balance on the camera as auto, and manipulate this in the post production phase. Choosing whether cold or warm can send a different message to the viewer and can give an entirely unique style to the image! The secret with this is learning how use the tools in Adobe Lightroom & Photoshop to create unique colours. Use this tip with care, especially with fashion photography you want to depict the right notion..
Making Sure Your Fashion Photography Is Edited Correctly!
Your in luck, editing fashion photography really isn’t that hard.. Skin Retouching, Makeup Adjustments, Lighting Correction – Done! The cool thing is, a lot of it is up to personal taste – forget the rule of thirds or any specific editing techniques. If the photo looks good, well you guessed it – it is good!
Learning fashion photography editing will also help you become more credible while making the photo-intensive tasks much easier. In addition, once edited your pictures would be ready to be shared across the internet.
The best way to learn how to edit you fashion photography is watch a video on “how to edit fashion photography”, and have fun binge watching as many fashion photographers as you can! The beauty of fashion photography is you can break the rules of photography, and create something totally unique in the editing process!
That all being said, you will be well equipped to handle your camera at your next fashion photography shoot!