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Behind the Leather: PETA’s New Project Shocked People in Bangkok

Some people don’t care about the animal suffering when it comes to buying leather goods. PETA Asia and Ogilvy & Mather Advertising got together in order to change this. They opened a fake shop in one of the trendiest shopping malls in Bangkok and put extremely luxurious leather products on display. What shoppers didn’t know is the terrifying secret hidden inside.

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The inside of the shoes, wallets, bags, belts contained fake animal blood and flesh. One bag even had a beating heart inside. When shoppers saw what’s inside the luxurious products, they jumped in horror.

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“Every year, at least 440,000 pythons are caught in the jungles of Southeast Asia” They’re cruelly decapitated. Sometimes they’re even skinned alive just to become a trendy item… An average handbag requires the slaughter of not one, but four crocodiles. Does this really have to be the price to pay for yet another bag?”

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Source: Bored Panda