The real estate industry is evolving and is now making marketing one of its core functions. When any company adopts marketing and starts implementing marketing techniques in its operations, it must embrace all marketing elements. Video marketing is one technique that works wonders for several real estate companies.
The real estate industry is now making use of videos like never before. Several forms like home tours, neighbourhood tours, virtual listings, etc., have become possible because of videos. You can add value to your home by creating aesthetically pleasing videos.
People are now demanding videos of the properties. They either want to buy the property or want an inspiration to do their home décor and give a new look to their home. Therefore, you must try to make a video that serves all of these purposes. For this reason, you can use a realistic text to speech software to convert your written text into natural-sounding AI voices in different languages. This approach will help you connect to a larger audience as people nowadays prefer listening to audio/video rather than reading a long text. Let’s check out how you can create an engaging video of your contemporary home interiors.
Creating the best contemporary home interior video
There are several things that you must keep in mind while you make a video of the interiors of your home. Some of the important considerations are listed below:
Declutter
A home video is supposed to be aesthetic. Currently, the millennials are home buyers and are shifting into new homes and are looking for ways to decorate their homes. Therefore, you need to focus on the right things and keep your background as clean as possible. It would be best if you tried to eliminate any clutter that might cause any distraction in the background.
The walls should be clean, and the floor should be clear of any distractions. It would help if you tried to organise everything neatly in your home before recording your video. Several buyers might be interested in understanding the kind of storage your house provides. So, when you keep things neatly arranged, they will better understand their space with them.
Create quality videos
There is no room for low-quality videos in the real estate industry. Everything needs to look perfect when you record a video of the house’s interiors. The intricacies of the home must be highlighted when you create a video. Several buyers who look for properties virtually make up their minds on buying a particular property by seeing the video or trying out a virtual tour of the house. Therefore, you need to create an impactful video.
If you are using your phone to record the video, make sure it is in the 4K or HD mode. Alternatively, you can also use a professional camera to record these videos. The primary focus of these videos is clarity, and you should try to achieve it while you record the video. Additionally, you should know how to edit a video to make it more pleasing.
Good light
A home video will fail to create the necessary impact if the lighting is poor. Good lighting is crucial as it will showcase the real elements of the house that too in their purest form. Also, when maximum light enters the room, people get an idea of the impact the windows and the doors will have on the house’s lighting. You should pull up the curtains and allow the maximum light to flow into your home.
Therefore, you should always try to shoot your video in the daylight. Also, if you are arranging a video tour for your house, you must ensure that you schedule the meeting during the day. If there are darker sections in your home, you can switch on the lights to make them brighter.
Clean up your bed
The bed is one of the essential highlights of any home. Therefore, you should try your best to make the bed look aesthetically pleasing and super comfortable at the same time. You must plump up the pillows and use the best bed sheet on your bed while recording. You should also add a cosy blanket to make the bed look more appealing.
On top of that, you can also add a throw to make it look more aesthetically pleasing. Make the bedroom look as good as possible and record the bed from all angles to give an idea to your viewers of how the bed looks.
Record the outdoors
The outdoors of a house is equally important as the indoors. People want to check out the space where they can get into some recreation. People use the outdoor space to get into gardening, sunbathing in winters, etc. Therefore, you must record the outdoors properly so that your viewers get a fair idea of how the home looks from the outside. Also, there are cases where the house might be equipped with a garden or a balcony.
These elements are of top concern to the home buyers, and you must make it a point to highlight them. Also, the outdoor elements are generally considered premium, and if you record them correctly, you can command a greater price for your property.
Take it slow
Buying a home is a significant decision, and the buyer wants to invest his time in analysing every aspect of the house. Therefore, you must record the video slowly. It would be best to focus on every important part of the house so that the buyer can make an informed decision.
For instance, if your home has a textured wall, you must record the wall correctly so that your viewers can understand how the wall looks. It is recommended to do a pilot video first and then record the final video.
Attention to the detail
There might be several charming features in your house, but they will be useless if you do not focus on them. You should highlight the features of your home in your video that sets your home apart from other homes. If you have a fireplace, you must pay attention to the details of the fireplace. You must highlight every excellent selling point of your house. Attention to detail is one of the most important factors in creating the video of your house interiors.
Positioning
If you create a video of your house that you want to sell, you need to focus on positioning everything in the house. Make sure that every house room has something different to offer and is positioned differently from the other rooms. When you walk through the door to the rooms, everything must be positioned well. From vases to paintings, everything must be in the proper place.
Conclusion
When creating a video of your contemporary home interior, you should keep everything listed above in mind. Also, you can add a voiceover and comment about everything in the house. For instance, you can give energy-saving tips while showcasing the refrigerator or the AC installed in the home. All of these efforts will help you in creating an engaging video.