Are you a small business owner who focuses on health and wellness? There are endless options out there to offer your customers and clients.
Wanting to better the lives of those around you is probably part of why you went into this business in the first place. To help with that, here are some ideas for bringing more value to your store or company:
Offer educational literature on rotation
Having the newest health research and literature presented at your shop will set you apart from the others. This is a way to show that you are engaged in the health world and want to keep an eye on trends and future findings.
One way to do this is by having a small book corner with a “book of the month”. You can pick a different health-oriented book each month that gives some insight into various areas of wellness.
This can be copied on your website as well. Take time every month to write a review of the book and post it on your website. You can send out an email notification to your email list and they can stay engaged with your company. Showing that you care about current health findings will establish you as someone who wants best for their customers, and your customers will notice.
Curate supplements that are unique to your store
Supplements are a great addition to a lot of health regimens and diet plans. Get in touch with reliable supplement manufacturers who can give you tips on useful options to try out at your shop. Supplements can give people assistance with mood, weight loss, vitamins, etc.
While it’s definitely in your best interest to offer products like these, you still need to stand out. After all, you’re far from the only health store that sells vitamins or supplements. Some health supplements worth a shot are: fish oil, vitamin D, probiotics, protein and iron.
Fish oil is maybe the most popular, but for good reason. Fish oil is a key nutrient that many don’t get enough of. It has omega 3 fat, which reduces inflammation in the body. Probiotics are for improving gut health. Make sure to write up a detailed explanation on the supplements you end up providing.
Host health-related events and brand partnerships
Get in touch with any partner brands in your local area. This is a great way to come together and host events. Events are a great way to engage with customers and educate them about what you have to offer that can benefit their health.
You can even host charity events with other brands where the proceeds go to research for a health-related cause. You definitely want to show your brand teaming up with others to give back to the community and customers.
If an event is a little too expensive to start out with, try something small like a webinar. You could send notifications and reminders to your email list, then provide a live feed of you interviewing a health expert. For example, interviewing the owner of the company you get products from is a great way to get customers to tune in, and that company owner will be happy to promote themselves as well.
You can’t go wrong by immersing yourself in finding ways to bring even more to the table. Take this as an opportunity to guide others in their health journey, and they’ll respond by bringing more business to you.