The world of work is changing all the time. More and more companies want flexible staff, people who can work in an office – and from home. But freelancing is also proving a popular choice for many – offering opportunities to juggle home life with work commitments more easily. Taking on projects when you have time, and taking time off when you want to.
But freelance work doesn’t just land on your plate. You need to market what you do, and what you can bring to the table – and a great way to do that is online, through a website and social media! Here are some ways to boost your profile.
Get yourself a website
A simple, inexpensive website is a great way to raise your profile with potential employers – and to get noticed.
If you have some technical design skills, take a look around for some simple web design packages which you can use to get your site up and running! You can find templates to slot in all your details, pictures and videos.
Your website doesn’t have to be fancy and brimming over with information. Sometimes, less is more. But, it does need to clearly promote who you are, your background, the services you offer, and any employer endorsements. Don’t forget to include all your contact details too!
You’ll want to consider including some striking images of yourself and your work. And why not add a short video? You could film a little introduction about yourself on your phone upload and embed it. But, make sure people click on it. Ensure the thumbnail image that appears draws people in. Try out an online thumbnail maker to get the maximum impact.
Get social
Getting a website online isn’t enough these days – not just for freelancers, but also companies and organisations.
You need to remember that you’re not alone on the web. There are lots of other people out there, all bidding for attention – including in the freelance world of work. So, how do you get noticed and drive up visits to your website?
You need to think about social media. Getting messages out to potential freelance employers across all digital platforms.
If you haven’t already, you need to get yourself on all the major platforms like Google+, Facebook, LinkedIn and Twitter. It’s pretty straightforward to register and set up a profile page.
Remember, you are targeting potential employers – so be careful about your posts and choice of content to upload. Like any business using social media, you need to think about your target audience, what strikes a chord with them – and gets them interesting in hiring you on a freelance basis.
You can post updates about the services you offer, examples of any recent work – and you could comment on relevant, industry-related matters.
Another way to reach out is through a blog, which you can incorporate into your website. You need to be fairly active though to make an impact, you should be thinking about making more than 10 posts a week.