Despite a global pandemic and one of the worst economic downturns in modern history, the number of business startups grew from 3.5 million in 2019 to 4.4 million in 2020. Be that as it may, it has become harder for startups to emerge in their industry without facing massive competition. For this reason, they either need to find creative ways to gain attention or use startup and marketing accelerators to achieve success.
Startup accelerators provide education, mentorship, and funding to early-stage, growth-oriented businesses. Startups generally use accelerators for a set amount of time. The accelerator experience is a process of intense, swift, and interactive education designed to shorten the life cycle of young creative businesses by compressing years of learning-by-doing into only a few months. What makes them unique from other early-stage institutions like incubators, angel investors, or seed-stage venture capitalists, is that they are fixed-term, mentorship-driven, and culminate in graduation. When it comes to the process of scaling ventures, learning-by-doing seems to be the best way to go, and the goal of accelerators is to accelerate that process.
According to research, startups that participated in accelerator programs, performed better than those that didn’t. In fact, these startups saw an acceleration in reaching key milestones such as the time to raise venture capital, exit by acquisition, and gain customer traction. Secondly, when compared with similar startups that used leading angel investment groups, those who used an accelerator were more likely to receive their next round of financing or be acquired sooner. Additional research has indicated accelerators aid venture growth by helping entrepreneurs learn. Finally, accelerators positively impact regional entrepreneurial ecosystems, especially when it comes to the financing environment. It seems that when accelerators are established in metropolitan areas, they generate more seed and early-stage entrepreneurial financing activity. What’s more, this boost in financial activity benefits both accelerated startups and companies that have not used an accelerator.
One company that has a deep understanding of the benefits of accelerators is TheSchuck.Agency. With over 15 years of experience as a Marketing Strategist and Fractional CMO, founder Heather Schuck has helped entrepreneurs and startups generate over $300 million in revenue to date. The whole idea behind creating their Marketing Accelerator for Startups is to provide a hyper-focused and strategic marketing solution for startups and product launches that combines PR, digital media expertise, B2B cold outreach, and lead generation funnels to fuel startup success quickly.
What sets the Marketing Accelerator for Startups apart from the current market offerings is its focus on helping entrepreneurs achieve maximum results fast. At the moment, some companies only focus on one aspect of startup growth. In contrast, the team at TheSchuck.Agency is hyper-focused on creating brand awareness, press, and leads for a business most efficiently and affordably.
Launching a startup is an exciting process. The team at TheSchuck. Agency understands that understands that lack of media attention and support from the general public can stand in the way of startup success. TheSchuck.Agency knows that PR is about far more than alerting the media about a new startup or its products and services. You need to create compelling content and exciting story angles if you want to capture attention and stand out from the crowd. To this effect, TheSchuck.Agency makes life easy for entrepreneurs by providing a full suite of services to get their stories told across all channels. TheSchuck.Agency’s mission is to help you tell people what your startup does, why they should care, and how they can buy from the startup now or invest later when it is time for an IPO or acquisition. Their Marketing Accelerator is designed to be the most efficient and cost-effective way to generate both buzz and sales for a new startup, product launch, or investment round.
Once you purchase one of their packages, you will receive a questionnaire and invitation to book a complimentary strategy call. During this one-hour call, TheSchuck.Agency team brainstorms possible press angles, helps you develop unique value proposition, identifies your competitors, as well as the timeliness of your announcement. With the information provided, their professional designers design a professional media kit. Moreover, one of their PR experts writes a professional press release. Once this content is approved, they will distribute it through their premium media network to increase release visibility in relevant search results across major search engines. From there, the PR experts will then personally pitch your startup to at least 100+ journalists, bloggers, and media influencers on your behalf to ensure guaranteed press coverage for your story.
Along with that, TheSchuck.Agency also helps with lead generation and automation. They can professionally design a landing page written by a skilled copywriter to convey your startup’s exclusive offer and generate leads. Depending on your campaign goals, this landing page can help you collect emails or book appointments. The experts at TheSchuck.Agency will also set up an automated follow-up sequence to nurture prospects to ensure maximum return on investments. These follow-up sequences can be carried out via email, text messaging, and automated voicemail drops. Their service offers four or more automatic follow-up messages for clients who might be interested but missed the original message.
Additionally, their full-service message systems offer profile personalization. In order to strengthen brand identity and convince prospects to connect, TheSchuck.Agency will make recommendations for your startup’s profile, ensuring that you look your best.
With so many startups coming up in multiple industries, there is no harm in getting extra help from professionals to gain visibility in the media and among the general public. While other companies help with different parts of an overall marketing strategy, TheSchuck.Agency’s Marketing Accelerator for Startups is the complete package to boost brand awareness and visibility.