We all know that first impressions can make or break any business in just a few seconds. Promotional models have been hired at every new business event to enhance how a brand looks and boost leads which can always work in favor of the business. Models aren’t always wearing bikinis or tank tops just to draw in attention to their looks. There are many different strategies and techniques but for the good reason, models are there to enhance the overall user experience and to provide information about your business in a new exciting way that can make your brand look more professional and exciting.
How models rock trade shows?
Models know that the success of the evening is as important for the hiring company as it’s important for them. The company might have spent months planning for the event and spent good money into preparing the evening. That’s why it’s necessary for models to put the time and effort into learning about the company concept and read enough about them. This all works best for models to be able to get in the brand owner’s state of mind to know how they should act and what should they say.
Being silent never granted a good rating for models. The whole idea behind hiring a model for the trade show is to attract attention to the booth. That’s why it’s critical to hire the right model for any business so they can rest assured that they chose the right face to put. The hired model need to smile, act graciously, and consider their words before they speak them.
Different types of models
Mentioning the word ‘model’ would automatically bring legendary names such as Naomi Campbell and Kate Moss. However, there are so many other types of models that don’t get the same recognition yet they are still making an impressive income. So what are the types of models out there and which type you associate with the most to work at a trade show?
Fashion model
The most known type of model is the “editorial models” which you see on the covers of magazines and they are rocking the cover of Vogue on every issue. These high-fashion models don’t work for Armani and Gucci for nothing. They have very strict requirements to be at least from 5.9 feet to 6 feet. They follow extreme diets to keep their body slim and fit as required. This modeling career is not an advocate for body diversity still, though soon enough it will definitely be in this politically correct obsessed world we are living in. It’s not likely that you’d be able to get a fashion model to work at a trade show, however, if you’re well connected enough it’s not impossible either and would do wonders for marketing your product.
Runway models
We all love to do the catwalk at one point or another. But, these models live their life cat walking with their 5.9 feet minimum height and the rules of taller is always the better applies. While models weighed 8% less than the average woman, right now they weigh 23% less than the average woman in America. Did we get fatter or they are getting thinner? These requirements are only there for the models to be able to fit in the designer clothes they made for the show. These models are usually not used for trade shows as they are not as interactive as you would naturally want them to be.
Commercial models
Here is where the requirements loosen a bit. Commercial models can be of any age, color, size, and any height. They differ from the usual models for the fashion industry as they can be needed for any number of functions. The list goes on for the variety of functions these models are needed for from ads, houseware, food, travel, and more. Commercial models are more up the alley for trade shows because they carry more of the look that you’d be looking for and are well trained in interacting with people and advertising your brand.
Promo models vs Trade show models
We all know that hiring a model for increasing the traffic for the business really works. But which model you should hire? Choosing the right face for promoting your company really matters. Promo models are extremely attractive and well-trained for interacting with potential customers to really draw in the attention you need for the products you are selling or for the business services you are offering. Trade show models, on the other hand, are trained specifically for trade shows to create a buzz for your business. Anyone who wants to start their modeling career should consider working as a trade show model for Live Talent to get your face out there. This business can grant you many other opportunities.
Trade show models
Trade shows usually provide the advertisement needed for stakeholders and business owners. Many businesses prefer releasing or revealing their new products at trade shows to promote them. Participating in a trade show allows companies to connect with their customers and to gain new customers. Trade shows hire models to put a pretty face to the business to draw in attention to the business they are promoting. Hiring booth models at trade shows even can cut expenses and save your time to do the things you need to do without worrying about your booth. Booth models can also increase exposure by walking around the trade show while representing your brand.
What trade show models wear?
Next comes your outfit, what should you wear to the event? First, you need to ask if there is a specific dress code you need to wear for the trade show or not. If there isn’t any dress code required, you need to pick your outfit carefully. Business casual is always preferred in business attire for models. Your outfit shouldn’t be too revealing or too conservative. Flats or low dress heels are preferred as you need to consider that you will be standing for a long time. Don’t forget to bring a blazer or a jacket for the trade show in case you got cold.
Being a model is the dream career for many teenagers and 20 something pretty faces. But many don’t know the real struggle and what goes behind the scenes for models. Smiling and being nice to attendees while you are handing giveaways are not the only thing required for you to be a professional trade show model. To make a living out of your modeling career, you need to take professional shots in many situations and outfits; shot of you in different outfits such as a business suit, a swimsuit, and a cocktail dress are the most required shots. Trade shows usually require a demo reel, your CV, and your educational background.