Even dentists need to market their practice! Just like any other business organization, your dental practice also needs to be built within a framework of:
- A solid business plan.
- Locational considerations.
- Target market.
- Knowledge of your strengths and weaknesses and
- A robust marketing plan.
Here are some ways in which you can craft a marketing strategy that will help your dental practice.
Offline mode
Your dental practice is going to get a huge surge in popularity when your patients are greeted by cleanliness and friendliness and information that sets their minds at ease. Including the best in class technology and using patient-friendly language will certainly go a long way in marketing your practice.
But in today’s digital world, your practice will be greatly benefited by an internet strategy too.
Using geo-targeting
Tools such as Google Ads is a powerful medium to help get through to your target audience. You can be really focused on a specific geographical region around your dental practice with your ads. When people see that your dental clinic is located right next to where they live, they are more likely to drop in.
Optimize your website
Having a website gives you mega advantages. It gives people ready access to the information you want to present. It also gives you a medium by which you can constantly update your credentials, achievements and so on. Website optimization should include:
- Using technology that helps in fast upload times.
- Content that is readable.
- User-friendly navigability and
- Use of keywords.
Add blogs, social media
According to Adam a dental digital marketing specialist – Along with your website, your online presence will get even stronger when you have a blog and social media accounts too. A blog is an easy way to interact with your patients – both potential and existing. Conversations on social media accounts should never be about ‘selling’ your business. Think of articles and information that are educational and related to dentistry as a whole. Even a YouTube channel will help.
Distribute content
When you create great content that incorporates videos, infographics, images and even links to fabulous content elsewhere, you also need to distribute the same. Such distribution need not be limited only to the profiles and pages that you create. Think of:
- Guest blog.
- Participating in online forums.
- Talking about in networking events.
- Including details in any printed material that you use – visiting cards, brochures and so on.
Newsletters
Thanks to the availability of email newsletter campaigns, you can reach your customers with the least amount of effort and the maximum amount of impact. Your newsletters should have a mix of content including patient reviews and social proof of your success. You can also use the same to announce community networking events and information seminars too.
Local SEO
You have to use all possible local SEO tools. Your patients will come from locations close to your practice but they need to know exactly where you are located. There are many local search engines that offer this functionality and you should optimize your content to show up in such pages.