The shift of many sectors of the online world to social media is proving to be an important topic for people as they wonder where to go in their bid to keep up with changing trends in society. Social media, and, in particular, Instagram, has become such an important place to be if you want to stay relevant that many people are wondering what they need to do to keep themselves in the spotlight. There are large parts of society who are afraid of being left behind and want to keep their name in the limelight, for whatever reason that might be. With that being the case, these people need to find a place for them and, for many women, this place may just be social media.
How much do women use social media?
While social media is a place that can be used by anyone anywhere at any time, statistics show it attracts more women than men to its shores, especially in the case of the hottest social media ticket in town right now: Instagram. Research by ComScore shows that in the month of April 2016 alone, of the one hundred and eight million unique visitors to the platform, fifty-eight percent of the users were female while the remaining forty-two percent were male. Such disparity, a significant sixteen percent, is not uncommon according to the site and the percentage in difference is regularly in double digits in favour of women. Other studies have shown that female users spend more time on average using social media every day, with women clocking up 2.08 hours and men registering 1.81. It is clear that women are proving to be the driving force behind social media and if you feel you have something to offer the world then, as a woman, social media may just well be the place for it.
Why is social media more popular with women?
There are plenty of people who wonder just why social media is more popular among women. There are numerous ideas but nothing concrete has been proven. What can be identified, however, is what are the most popular areas of social media and who are the most popular users for each area. As a visual media, social media lends itself well to photographs and visually-pleasing aesthetics. This is something which is associated far more often with women than with men and this is why areas likes make-up and fashion dominate the Instagram landscape. These are both areas where women generally have more interest and, therefore, women will look to find out more about these topics. Similarly, some of the biggest celebrity accounts on Instagram are run by women, with the likes of Kim Kardashian and Beyoncé attracting an awful lot of attention for their social media accounts.
How do women fare on social media?
The demographics of the social media landscape also point to one important point regarding the battles of the sexes: women, on average, get more likes than men. And it’s not even close. The statistics show that women get, on average, five hundred and seventy-eight likes per post while the average number of likes for men is one hundred and seventeen. In other words, women are likely to get five times the number of likes than men are. And it isn’t just limited to likes. When it comes to comments, women also get more of them on average, with the number being one hundred and seventy for women and one hundred and thirteen for men. The gap in this instance may not be as big but its still large enough to take notice.
What all the above tells us about social media is that being a woman is better than being a man. If you have a social media account and you are looking to make a big impact, simply by being a woman you will already get more interaction. This will go a long way to taking you to where you want to be as, to be a sucess on social media, you need to have a lot of interaction. Apart from being a woman, there are other ways that you can go about getting more likes, views, comments and followers.
How to get even more interaction
Using hashtags is a good way to start. The recommended number of hashtags per post is eleven. This gives you plenty of room for hashtags that relate specifically to your content as well as being able to add a few which are more general. Hashtags are useful as they help categorise your content and, therefore, your content will be listed in search results should people search for those topics. In addition to hashtags, another idea that can be used in each post is adding the location. By doing so, you will have it brought to the attention of people in the area you have tagged, something which is very useful if you are going to be in the place. Another idea, and one that seems to work most in attracting interaction to your account, is to run competitions where entries can only be made by liking the post, commenting on it or becoming a follower of the profile. It’s a simple but effective way to get the interaction required.
However, there is only one way that you are guaranteed to get interaction and that is by paying for it. For example, if you are struggling to get enough interaction, you can gain Instagram followers and they can then boost your interaction by becoming your followers, liking your posts, viewing your content and commenting on it. There are numerous places around the Internet offering this possibility so it is worth looking through them. With so much competition out there, you may just need a little help to get ahead.